It looks like the the stock market found a bottom. The massive capital injections, loan guarantees, and rate cuts seem to have stemmed the crisis. The price of a barrel of oil is in the manageable range, and credit is slowly starting to flow. What's important to remember is that Main Street is not in trouble; Wall Street is.
On Main Street, we are in a recession, but not a 40% decline that was reflected in the stock market. In the past the market was a rough reflection of the future economy, that connection is broken – perhaps forever. A recessionary market should have reflected losses of no more than 15%.
Where will we see the recovery? Last week I wrote that we wouldn't see supply side growth for at least two years. I regret that statement. I usually look for the positive and opportunities prevalent in all situations. I allowed myself to get caught up in the panic I was watching on CNBC. The fact is; there are supply side drivers developing to push increases in productivity and efficiencies in technology and energy.
The technology driver is loosely termed cloud computing. Cloud computing as a concept is not really new. When I learned programming in college, I learned on a terminal attached to a central processor. Cloud computing is the use of Internet- based applications that incorporates software as a service (SaaS). We all use the early cloud computing applications – mapping services, gmail, and yahoo mail for example. Google has fielded Google Aps, which include applications that compete with Microsoft's Office package. Although still buggy, the productivity and efficiencies offered by SaaS are apparent. As an example, there are studies that show for every dollar spent on Microsoft products there is up to seventy three dollars spent in support of those products. Cloud computing will not eliminate those costs, but will greatly reduce those costs. In terms of bottom line dollars, that's a large productivity impact, as some of those dollars are redistributed to revenue generating use.
Additionally, anything that has access to the cloud – wireless devices – have access to Internet-based applications. Admittedly, many of those applications still have a way to go, but most of us have the ability to receive and send email on the road, review documents, and complete simple tasks like get directions, get news and information, or get that all important Southwest Airlines A boarding pass while on the road. Our ability to complete these tasks from almost anywhere with a wireless device make us productive 24 hours a day and essentially triples the work day. Our efficiencies will increase as more robust applications are fielded for wireless devices using SaaS.
On the energy side, the global increase in demand for fossil fuels and the corresponding increase in the cost of those fuels have driven the refinement of alternative energy technologies – solar, wind, and geothermal. Wind for example, as per the Department of Energy, can supply up to 20% of America's electricity needs by the year 2030. Wind currently supplies 1% of America's electricity. Extracting oil from the ground is becoming increasingly more expensive, this with the continued global increase in demand for fossil fuels causes a drag on productivity. Putting the positive environmental impact aside of alternative energy, harvesting alternative energy is now becoming less expensive than harvesting fossil fuels. Two things will happen based on this fact: 1. employment and wealth is created as the industry and wealth shifts to the development of alternative energy, and 2. as energy harvesting costs decrease, some of those monies are shifted to revenue producing uses spurring further macro-economic growth.
These are two prominent growth opportunities in the near term, this doesn't include the growth provided by the peripheral markets that will get created by enterprising entrepreneurs around these industries. I'm looking forward to see what ingenious markets are created as result of the shifts in technology and energy.
For my part, I plan on continuing to look for the economic opportunities of the future, and ignore the “CNBC” effect. As I continue to say, there is always opportunity in every situation, we just need to look harder sometimes.


